I bring technical clarity and hands-on execution to people building something good.
Advisor, strategist, and builder, depending on what the work actually needs. AI and software are tools, never the point.
From scattered experiments to something people can use.
An itch, a half-built idea, or AI noise that has not become useful work.
We find the real problem, choose the smallest useful build, and make the first version real.
A working system, clearer decisions, and more space for the work you actually care about.
The point is not to add technology. The point is to remove friction from meaningful work.
I work with companies that want their work to benefit people, not just markets.
My promise is that I'll challenge your assumptions, stop you from buying into AI hype, and figure out how you can actually benefit from current developments.
However it fits. Flexible by design.
No rigid packages. We shape it around your reality, a single build, a hand on the shoulder while your team learns, or a steady presence over time.
Find the real problem
We map the work, challenge the shiny idea, and find the smallest useful thing worth building.
Build it with you
I design and build the tool, or build it alongside your team so it is yours when I leave.
Stay a while
An ongoing, light presence when you want someone in your corner as things evolve. Flexible and fairly priced.
↳ pricing is a conversation, shaped to the work and who you are

I taught myself to code eleven years ago, wandered through business psychology, marketing, and data, and ended up building AI for a living.
What you get: someone who knows the whole stretch, from the idea, through the data and the tool, to the people who actually use it. And someone who'd rather tell you the truth than sell you the upgrade.
I've built across the stack, from automation, data, and chatbots to full platforms. I've seen enough to know which of these you actually need and which are expensive theatre.
I left the corporate world to do this on my own terms, with people whose work I believe in. That's the whole plan.
Let's connect.
A conversation to understand what you're about. No pitch.
You'll leave this call with clarity about AI in your business and a spark for the way forward, with or without me.
Fastest path: send a note or pick a time. The calendar opens separately so this page stays light.